Available courses
Working with Upset Customers
Does dealing with an upset customer make your heart race and your stomach churn? If so, you’re not alone. It’s easy to lose our composure or feel flustered when we encounter someone who is unsatisfied, unhappy, or just plain difficult.
But as challenging as emotional customers are, they’re simply a fact of life in customer service. After all, customers don’t typically reach out when things are going well. They need help when there’s a problem or an unmet expectation—and that, understandably, can feel upsetting.
In this course, you’ll learn why customers get upset and how to defuse those situations with an effective apology and action plan for making things right. Then, you’ll learn to spot when customers go too far, so you can protect yourself from abuse.
But as challenging as emotional customers are, they’re simply a fact of life in customer service. After all, customers don’t typically reach out when things are going well. They need help when there’s a problem or an unmet expectation—and that, understandably, can feel upsetting.
In this course, you’ll learn why customers get upset and how to defuse those situations with an effective apology and action plan for making things right. Then, you’ll learn to spot when customers go too far, so you can protect yourself from abuse.
Customer Communication Essentials
As a customer service representative, you naturally know a lot about your company and its offerings. Paired with compassion, that knowledge allows you to help customers successfully navigate through their troubles.
But what happens when those challenges get extra tricky, even for a seasoned professional? In this course, we’ll answer that question by diving into four complex customer service scenarios. You’ll learn to approach each situation with expert skill and sensitivity—propelling your customer service talents to the next level.
But what happens when those challenges get extra tricky, even for a seasoned professional? In this course, we’ll answer that question by diving into four complex customer service scenarios. You’ll learn to approach each situation with expert skill and sensitivity—propelling your customer service talents to the next level.
Customer Service Fundamentals
The health of a business depends on the strength of its customer relationships. Yet every interaction is different—what pleases one customer won’t necessarily pass muster with the next one. So, how do you provide effective customer service across the board? And what takes a customer experience from adequate to excellent?
This course will zero in on the fundamentals of customer service. You’ll learn how customer service impacts a business, how to balance being personable and being professional, and how you can meet and exceed customer expectations. By the end of the course, you’ll have a solid foundation of customer service skills you can put into practice.
This course will zero in on the fundamentals of customer service. You’ll learn how customer service impacts a business, how to balance being personable and being professional, and how you can meet and exceed customer expectations. By the end of the course, you’ll have a solid foundation of customer service skills you can put into practice.
Managing a Customer Service Team
On the front lines every day, the customer service team takes orders, fields complaints, and fixes errors as quickly as possible. Their goal, no matter what the problem, is to make customers feel like their needs have been met—and hopefully exceed their expectations.
As their manager, you’re leading the charge. It’s your job to make sure they’re supported, with the skills and tools they need to solve problems effectively. But what does it mean to manage a customer service team successfully? This course will help you lead them to customer service victory.
As their manager, you’re leading the charge. It’s your job to make sure they’re supported, with the skills and tools they need to solve problems effectively. But what does it mean to manage a customer service team successfully? This course will help you lead them to customer service victory.
Managing a Successful Contact Center
Managing customer care successfully requires more than providing phones and people to answer them. Today, customers expect instant support—whether by phone, live chat, email, or social media. Many businesses turn to a contact center model to field and resolve customer issues seamlessly through multiple channels.
This course is for managers who want to take their team’s skills from functional to fantastic—helping customers in a way that creates brand fanatics. You’ll review the most important roles a manager plays at a contact center, and how to choose the best tools for your team. Finally, explore how to prioritize customer needs and ensure your team performs at their best—solving problems efficiently.
This course is for managers who want to take their team’s skills from functional to fantastic—helping customers in a way that creates brand fanatics. You’ll review the most important roles a manager plays at a contact center, and how to choose the best tools for your team. Finally, explore how to prioritize customer needs and ensure your team performs at their best—solving problems efficiently.
Cultural Sensitivity in Customer Service
Every day, businesses interact with people across a variety of cultures—from the call center employee taking complaints from across the globe to the barista taking orders from a customer in front of them. These exchanges can strengthen or ruin a business deal. That’s why it’s crucial to learn to practice cultural sensitivity in customer service.
In this course, explore the benefits of cultural sensitivity and get practical tools to excel in cross-cultural communication and customer service. These skills help create connections amid differences, an understanding of cultural cues, and respect for cultures different from our own.
In this course, explore the benefits of cultural sensitivity and get practical tools to excel in cross-cultural communication and customer service. These skills help create connections amid differences, an understanding of cultural cues, and respect for cultures different from our own.
Handling Difficult Customer Service Scenarios
As a customer service representative, you naturally know a lot about your company and its offerings. Paired with compassion, that knowledge allows you to help customers successfully navigate through their troubles.
But what happens when those challenges get extra tricky, even for a seasoned professional? In this course, we’ll answer that question by diving into four complex customer service scenarios. You’ll learn to approach each situation with expert skill and sensitivity—propelling your customer service talents to the next level.
But what happens when those challenges get extra tricky, even for a seasoned professional? In this course, we’ll answer that question by diving into four complex customer service scenarios. You’ll learn to approach each situation with expert skill and sensitivity—propelling your customer service talents to the next level.
Soliciting And Responding to Customer Feedback
A customer has just finished relating the negative experience they had with your product. What now? Do you react defensively—or thank them for their candor? Either way, what do you say?
In this course, you’ll learn why customer feedback is important and how to solicit it effectively. Then, you’ll explore ways to respond to positive, neutral, and negative feedback so that you can use the information you get to make changes for the better.
In this course, you’ll learn why customer feedback is important and how to solicit it effectively. Then, you’ll explore ways to respond to positive, neutral, and negative feedback so that you can use the information you get to make changes for the better.
Customer Service Skills
Providing great customer service is crucial to any successful business. Customer service representatives not only assist customers with products and services, but also make them feel valued. Contrary to popular belief, customer service isn’t about the customer always being right—it’s about building positive relationships, making them feel heard, and solving problems with care.
Whether you’re new to customer service or a veteran looking for fresh strategies, this course teaches critical skills that will take your customer service game to the next level. Learn valuable customer service strategies, how to effectively work with different customer personality types, advice for recognizing and overcoming empathy fatigue—a common sign of stress in customer service roles—and tips for helping customers troubleshoot issues.
Whether you’re new to customer service or a veteran looking for fresh strategies, this course teaches critical skills that will take your customer service game to the next level. Learn valuable customer service strategies, how to effectively work with different customer personality types, advice for recognizing and overcoming empathy fatigue—a common sign of stress in customer service roles—and tips for helping customers troubleshoot issues.
Do You Have These Four Essential Customer Service Skills
There are a handful of customer service skills that can make the difference between an average experience and one that leaves your customers feeling completely delighted. Do you know what those skills are? Do you have them?
In this course, we'll uncover four essential customer service skills and give you tons of tips, food for thought, and resources for developing these skills.
In this course, we'll uncover four essential customer service skills and give you tons of tips, food for thought, and resources for developing these skills.
Optimizing Customer Communication Across Channels
Phone, email, social media—there are many ways to communicate with customers. Each channel has unique requirements and etiquette. With so many ways to communicate, how can you give customers a cohesive experience?
You’ll start this course by reviewing different types of customer communication channels. Then, dive deeper into four channels, exploring strategies to optimize customer communications. Then, learn ways to seamlessly switch between channels and even incorporate multiple channels into an overarching strategy.
You’ll start this course by reviewing different types of customer communication channels. Then, dive deeper into four channels, exploring strategies to optimize customer communications. Then, learn ways to seamlessly switch between channels and even incorporate multiple channels into an overarching strategy.
Your Comprehensive Email Marketing Guide
More than 4 billion people across the globe have an email account. In the United States, people check their email 15 times per day, on average. With so much opportunity to connect with customers and potential leads, it’s no wonder businesses are clamoring to get their brand into people’s inboxes.
Email marketing consistently ranks among the most reliable digital marketing strategies for generating revenue, retaining customers, and building brand loyalty. And now is the time to use this inexpensive, powerful marketing tool. But how do you get started?
This course teaches you what email marketing is, why it’s critical, and how it’s done. We begin with strategies for creating an email marketing campaign, segmenting your audience, and using email automation. Then, we’ll tackle how to write and design engaging emails, avoid spam filters, and analyze results.
Email marketing consistently ranks among the most reliable digital marketing strategies for generating revenue, retaining customers, and building brand loyalty. And now is the time to use this inexpensive, powerful marketing tool. But how do you get started?
This course teaches you what email marketing is, why it’s critical, and how it’s done. We begin with strategies for creating an email marketing campaign, segmenting your audience, and using email automation. Then, we’ll tackle how to write and design engaging emails, avoid spam filters, and analyze results.
Expert Strategies for Overcoming Sales Objections
No matter your solution, the dreaded excuse—“I’m not interested.”—comes with the territory in sales. Customers won’t always be ready or eager to buy. They’ll have questions, concerns, and likely some fears about being taken advantage of or making the wrong decision.
So, what’s the solution? Don’t let objections rattle you. Instead, remember that a “No,” is simply an opportunity for you to pivot, adjust your sales pitch, and relate to your prospect.
In this course, you’ll learn what sales objections are and how to address them effectively by exploring popular objections, winning techniques, and common mistakes.
So, what’s the solution? Don’t let objections rattle you. Instead, remember that a “No,” is simply an opportunity for you to pivot, adjust your sales pitch, and relate to your prospect.
In this course, you’ll learn what sales objections are and how to address them effectively by exploring popular objections, winning techniques, and common mistakes.
Psychology Tips That Unlock Sales
Have you ever had a coworker who gets along with everyone? They turn the reserved, the gregarious, and everyone in between into friends. It’s not magic that helps them connect. Your coworker likely understands human psychology.
Psychology is the science of mind, motivation, and behavior. Thus, it’s a useful tool for salespeople. Psychology helps salespeople understand their prospects, make a good impression, build relationships, and ultimately, close deals.
In this course, you’ll learn what motivates people to make purchases, how to read body language to interpret what’s unsaid, and how to sell to different personality types. You’ll also discover how to master your own mind with tips to deal with common side effects of sales work—stress and rejection.
The result? You’ll know yourself and your customers better, giving you the resilience and outlook to build strong connections and clinch deals.
Psychology is the science of mind, motivation, and behavior. Thus, it’s a useful tool for salespeople. Psychology helps salespeople understand their prospects, make a good impression, build relationships, and ultimately, close deals.
In this course, you’ll learn what motivates people to make purchases, how to read body language to interpret what’s unsaid, and how to sell to different personality types. You’ll also discover how to master your own mind with tips to deal with common side effects of sales work—stress and rejection.
The result? You’ll know yourself and your customers better, giving you the resilience and outlook to build strong connections and clinch deals.
Social Media Marketing 101
Recent studies report that over 70% of Americans—and billions of people worldwide—actively use social media. Popular platforms like Facebook, YouTube, Instagram, X (formerly Twitter), Pinterest, and LinkedIn have transformed the way brands interact with their audience. Understanding the landscape and how to thrive in it is no longer optional for businesses—it’s a necessary part of doing business in the digital age. This course can help.
This is the first in a two-part series. In part one, you’ll review social media marketing terms, tools, and other basics. The second course, Social Media Marketing 201, takes you deeper into strategy, engagement, and metrics to measure your success.
This is the first in a two-part series. In part one, you’ll review social media marketing terms, tools, and other basics. The second course, Social Media Marketing 201, takes you deeper into strategy, engagement, and metrics to measure your success.
Why People Buy: Boost Sales by Understanding Customers’ Needs
Sales would look very different if we based our decisions on price or quality alone. In reality, our motivations for buying vary widely. Uncovering a customer’s underlying needs and motivations for buying can make it easier to close the deal.
So, what are buyers’ needs? How do you identify them? And what other psychological factors influence purchasing decisions? In this lesson, you will learn questions and listening techniques that will help you understand potential buyers’ needs. You’ll also explore seven psychological motivations that drive buyer behavior.
So, what are buyers’ needs? How do you identify them? And what other psychological factors influence purchasing decisions? In this lesson, you will learn questions and listening techniques that will help you understand potential buyers’ needs. You’ll also explore seven psychological motivations that drive buyer behavior.
Secrets to Winning Sales Presentations
A wise salesperson knows that closing isn’t really about the product. It’s about your relationship with the client—and how well you can demonstrate that your solution will make their life better.
In this course, you’ll learn to connect potential clients to a solution that works for them—while generating more sales and happy customers.
You’ll review proposal development, effective presentation techniques, the importance of storytelling and narrative to your sale, and some common mistakes to avoid when demonstrating the value of your product or service.
In this course, you’ll learn to connect potential clients to a solution that works for them—while generating more sales and happy customers.
You’ll review proposal development, effective presentation techniques, the importance of storytelling and narrative to your sale, and some common mistakes to avoid when demonstrating the value of your product or service.
Social Media Marketing 201
With billions of people worldwide using social media, businesses can’t afford to take a relaxed approach to engaging their audience online. In this second course of a two-part series, learn to take social media marketing to the next level.
This course takes you deeper into strategy, engagement, and the best metrics to measure your success. For a review of social media marketing terms, tools, and other basics, navigate back to the library and search for part one: Social Media Marketing 101.
This course takes you deeper into strategy, engagement, and the best metrics to measure your success. For a review of social media marketing terms, tools, and other basics, navigate back to the library and search for part one: Social Media Marketing 101.
How to Handle Objections: Getting Customers to Say, "Yes!"
Every salesperson will encounter hesitation from customers. What separates the good and the great salespeople is knowing how to handle objections. This course explores what sales objections are, how to overcome them, and how to avoid rejection.
Connecting with Your Audience
Imagine you’re asked to deliver a sales presentation to your dream client. You want to seal the deal. What would you do to ensure your success?
Your instinct might be to share a list of your product’s features and benefits—but that’s only part of the story. A good sales presentation focuses on the audience: their needs, feelings, and familiarity with your product or service. Moreover, you need to know how they define success so you can demonstrate how you’ll help them achieve it.
In this course, you’ll follow along with one sales team member, Grace Kim, who’s facing this same problem. Through her story, you’ll learn how to tailor your presentation to your audience and win their business.
Your instinct might be to share a list of your product’s features and benefits—but that’s only part of the story. A good sales presentation focuses on the audience: their needs, feelings, and familiarity with your product or service. Moreover, you need to know how they define success so you can demonstrate how you’ll help them achieve it.
In this course, you’ll follow along with one sales team member, Grace Kim, who’s facing this same problem. Through her story, you’ll learn how to tailor your presentation to your audience and win their business.
Closing the Deal: Negotiation Strategies to Increase Sales
Effective sales negotiation is like a dance: Sellers must read their partners, synchronize movements, and know when to lead versus when to follow.
In this course, you’ll learn how to master the art of sales negotiation. First, you’ll identify the goals, prerequisites, and stages for entering a negotiation. You’ll then walk through five essential sales negotiation techniques. Finally, you’ll explore how to counter common buyer negotiation tactics and close the deal.
In this course, you’ll learn how to master the art of sales negotiation. First, you’ll identify the goals, prerequisites, and stages for entering a negotiation. You’ll then walk through five essential sales negotiation techniques. Finally, you’ll explore how to counter common buyer negotiation tactics and close the deal.
Getting Started With Marketing Analytics
How do you know your campaigns are performing well? Can you measure the success of a strategy? How can you be sure your hard work is bringing you closer to your goals?
Marketing is a dynamic field, and analytics can help you get a handle on your strategy. With analytics, you’ll have a clearer picture of where you’ve been, how your plans are working, and where you could be moving forward.
This course will give you a broad overview of what marketing analytics is and how it can benefit your team. You’ll also get tips and tricks for making the most out of your data.
Marketing is a dynamic field, and analytics can help you get a handle on your strategy. With analytics, you’ll have a clearer picture of where you’ve been, how your plans are working, and where you could be moving forward.
This course will give you a broad overview of what marketing analytics is and how it can benefit your team. You’ll also get tips and tricks for making the most out of your data.
Customer and Market Research
Let’s say you’re the marketing manager for a spice company. Should you choose the tagline, “Take your taste buds on an adventure,” or “Quality spices for quality palates”? The answer depends on your audience.
Understanding your audience’s needs, problems, and choices in the market helps you reach them with a targeted message that makes it impossible for them to choose any brand but yours. It’s not magic—it’s customer and market research.
You’ll begin this course by defining useful research sources and types. Then, explore how to use research to identify and segment your market—and scoop your competitors’ place in it. Finally, you’ll learn to use your hard-won insights to thrive in the market you’ve chosen.
Understanding your audience’s needs, problems, and choices in the market helps you reach them with a targeted message that makes it impossible for them to choose any brand but yours. It’s not magic—it’s customer and market research.
You’ll begin this course by defining useful research sources and types. Then, explore how to use research to identify and segment your market—and scoop your competitors’ place in it. Finally, you’ll learn to use your hard-won insights to thrive in the market you’ve chosen.
An Introduction to Sales Enablement
In any sales endeavor, representatives can’t achieve success without the proper resources. Managing a team without proper enablement tools is like trying to drive a car without fuel.
In this course, you’ll learn the basics of sales enablement and why it’s critical for success. You’ll also get some best practices for putting it into action. Afterwards, you’ll be prepared to equip your team for the best possible outcome.
In this course, you’ll learn the basics of sales enablement and why it’s critical for success. You’ll also get some best practices for putting it into action. Afterwards, you’ll be prepared to equip your team for the best possible outcome.
The Ultimate Sales Prospecting Guide
Every sale depends on a buyer. But where do you find that buyer? And how do you create interest—not aggravation—once you’ve found them? The answer is prospecting.
In this course, you’ll learn what prospecting is and how to use it to target the right people and foster productive relationships. Then, you’ll learn to connect with potential buyers through winning techniques like cold calling, warm calling, and social selling—all while watching out for the competition.
In this course, you’ll learn what prospecting is and how to use it to target the right people and foster productive relationships. Then, you’ll learn to connect with potential buyers through winning techniques like cold calling, warm calling, and social selling—all while watching out for the competition.
A Guide to Brand Identity and Strategy
A business’s brand is more than a logo and color scheme. It’s also the personality, the story, and the way the brand makes people feel. No wonder then that a brand is almost as hard to define as it is to create.
Not to worry. This course can help. You’ll get practical definitions and advice on crafting a brand story, showing your best side, establishing your market position, and telling people exactly who you are and who you’re for.
Not to worry. This course can help. You’ll get practical definitions and advice on crafting a brand story, showing your best side, establishing your market position, and telling people exactly who you are and who you’re for.
A Quick Guide to Developing a Go-to-Market Strategy
Whether you’re releasing a new product—or entering a new market—buttoning up your go-to-market strategy is essential for success.
A winning go-to-market strategy clarifies your ideal customer and the best way to market to them. It also coordinates your marketing, sales, and customer service team efforts to create a smooth—and profitable—product launch.
In this quick guide, you’ll explore the five components of an effective go-to-market strategy. You’ll also learn tips for pricing products and driving adoption with consumers.
A winning go-to-market strategy clarifies your ideal customer and the best way to market to them. It also coordinates your marketing, sales, and customer service team efforts to create a smooth—and profitable—product launch.
In this quick guide, you’ll explore the five components of an effective go-to-market strategy. You’ll also learn tips for pricing products and driving adoption with consumers.
Building Relationships in Sales
From the first point of contact, all the way through the buyer’s journey, and even beyond the close, salespeople constantly interact with customers. That makes relationship-building an essential skill in sales.
This course introduces valuable strategies to increase your relationship-building skills. First, you’ll learn about the importance of understanding your buyers. Then, you’ll learn how to use that foundation to earn trust and build rapport, while developing your own emotional intelligence. By the end, you’ll have a clear understanding of how to best connect with potential buyers.
From the first point of contact, all the way through the buyer’s journey, and even beyond the close, salespeople constantly interact with customers. That makes relationship-building an essential skill in sales.
This course introduces valuable strategies to increase your relationship-building skills. First, you’ll learn about the importance of understanding your buyers. Then, you’ll learn how to use that foundation to earn trust and build rapport, while developing your own emotional intelligence. By the end, you’ll have a clear understanding of how to best connect with potential buyers.
This course introduces valuable strategies to increase your relationship-building skills. First, you’ll learn about the importance of understanding your buyers. Then, you’ll learn how to use that foundation to earn trust and build rapport, while developing your own emotional intelligence. By the end, you’ll have a clear understanding of how to best connect with potential buyers.
From the first point of contact, all the way through the buyer’s journey, and even beyond the close, salespeople constantly interact with customers. That makes relationship-building an essential skill in sales.
This course introduces valuable strategies to increase your relationship-building skills. First, you’ll learn about the importance of understanding your buyers. Then, you’ll learn how to use that foundation to earn trust and build rapport, while developing your own emotional intelligence. By the end, you’ll have a clear understanding of how to best connect with potential buyers.
Build the Ultimate Sales Presentation Slide Deck
Think of the best presentation you ever attended. Can you name one thing that made it great?
It’s hard to pinpoint what makes a presentation amazing, but we can usually identify what makes it awful. Maybe it’s long-winded, confusing, or uses outdated images crowded on a screen. One tool takes center stage in many horror stories: the slide deck.
Slide decks have gotten a bad rap. And that’s unfortunate because a well-designed slide deck can give your sales presentations a big boost.
In this course, you’ll learn best practices for slide content and design to develop pitch decks that enhance your sales presentations—not aggravate your audience.
It’s hard to pinpoint what makes a presentation amazing, but we can usually identify what makes it awful. Maybe it’s long-winded, confusing, or uses outdated images crowded on a screen. One tool takes center stage in many horror stories: the slide deck.
Slide decks have gotten a bad rap. And that’s unfortunate because a well-designed slide deck can give your sales presentations a big boost.
In this course, you’ll learn best practices for slide content and design to develop pitch decks that enhance your sales presentations—not aggravate your audience.
Creating and Delivering Business Presentations
There’s nothing worse than blank faces or people checking their phones when giving a business presentation. You want to engage your audience and unite, persuade, or drive them to action—but how?
In this course, you’ll learn how to create and deliver winning business presentations. First, you’ll learn how to define presentation objectives, organize content, and bring it to life with visual aids. Then, you’ll discover the best ways to rehearse, identify areas for improvement, and cope with nerves. Finally, you’ll learn how to deal with difficult questions from your audience.
In this course, you’ll learn how to create and deliver winning business presentations. First, you’ll learn how to define presentation objectives, organize content, and bring it to life with visual aids. Then, you’ll discover the best ways to rehearse, identify areas for improvement, and cope with nerves. Finally, you’ll learn how to deal with difficult questions from your audience.
Marketing Fundamentals: Your Getting Started Guide
What springs to mind when you think of “marketing”? It’s a big concept, and several images might surface. Maybe you imagine a company billboard or promotional sign. Perhaps you picture social media ads, blog posts, and email campaigns. Or you might envision what happens behind the scenes around the brainstorming table.
Marketing is a massive, complicated, multi-part process. Many of us have a general idea of what fits under the marketing umbrella, but forming a clear understanding of the fundamentals is not easy.
In this course, we’ll solve that dilemma—beginning with defining what marketing is and what makes something marketable. We’ll then cover four key marketing elements and how to create a marketing plan. You’ll learn to assess where you are and where you want to go, and to identify your marketing audience. Finally, actionable takeaways will help you select marketing tactics and choose analytics to track your results.
Marketing is a massive, complicated, multi-part process. Many of us have a general idea of what fits under the marketing umbrella, but forming a clear understanding of the fundamentals is not easy.
In this course, we’ll solve that dilemma—beginning with defining what marketing is and what makes something marketable. We’ll then cover four key marketing elements and how to create a marketing plan. You’ll learn to assess where you are and where you want to go, and to identify your marketing audience. Finally, actionable takeaways will help you select marketing tactics and choose analytics to track your results.
A Guide to Content Marketing: Developing Your Strategy and Crafting Compelling Content
You’ve probably heard people say, “Content is king.” Made famous by Bill Gates, this phrase emphasizes the importance of high-quality, engaging content for brand success. But why does it matter so much, and how can companies create content that attracts the right audience?
In this course, we’ll pinpoint the factors that create a smooth content marketing ecosystem. First, you’ll learn how to build a strong, cohesive content marketing strategy. Then, you’ll get tips to ensure that your content doesn’t fall flat.
In this course, we’ll pinpoint the factors that create a smooth content marketing ecosystem. First, you’ll learn how to build a strong, cohesive content marketing strategy. Then, you’ll get tips to ensure that your content doesn’t fall flat.
Paid Advertising
What is paid advertising? And why should businesses consider the investment when there are so many free or inexpensive methods for marketing and advertising?
We’ll explore these questions and more in this course on paid advertising. In it, you’ll learn what paid advertising is and why it’s beneficial. Then, you’ll learn about the different types of paid advertising and how they fit into a comprehensive marketing strategy.
We’ll explore these questions and more in this course on paid advertising. In it, you’ll learn what paid advertising is and why it’s beneficial. Then, you’ll learn about the different types of paid advertising and how they fit into a comprehensive marketing strategy.
The Basics of Managing Stress
Do you often feel overwhelmed and exhausted? We all deal with stressful situations at times, but chronic stress is damaging. Keeping stress under control helps maintain your energy, motivation, and health.
In this course, you’ll learn the basics of managing stress. First, you’ll discover what stress is and how your body responds to it. Then, you’ll learn common stress triggers and how to manage them.
In this course, you’ll learn the basics of managing stress. First, you’ll discover what stress is and how your body responds to it. Then, you’ll learn common stress triggers and how to manage them.
5 Day Challenge to Improve Your Mental Health
The importance of mental health can’t be overstated, given that it impacts every part of our lives. Even so, we often let caring for our mental health take a back seat to other priorities. We ignore our needs until we’re burned out, isolated, or struggling with illness.
May is Mental Health Awareness Month, a perfect time to prioritize your mental health by committing to a 5-day challenge. Each day explores a different facet of mental health and contains a simple exercise for putting it into practice. In less than 15 minutes a day, you can improve your emotional well-being.
Missing a day or doing them out of order is no problem–these lessons will always be here for your reference. Come back to them when you’re ready. Also, be sure to check out the resources at the end of the course to continue your mental health journey.
Note: This course is for educational purposes only and should not be substituted for professional medical advice. Users should consult a medical professional if they’re seeking medical advice, diagnosis, or treatment.
May is Mental Health Awareness Month, a perfect time to prioritize your mental health by committing to a 5-day challenge. Each day explores a different facet of mental health and contains a simple exercise for putting it into practice. In less than 15 minutes a day, you can improve your emotional well-being.
Missing a day or doing them out of order is no problem–these lessons will always be here for your reference. Come back to them when you’re ready. Also, be sure to check out the resources at the end of the course to continue your mental health journey.
Note: This course is for educational purposes only and should not be substituted for professional medical advice. Users should consult a medical professional if they’re seeking medical advice, diagnosis, or treatment.
Dealing With Stress Pressure and Burnout
Ever feel stressed at work? How do you react to high-pressure situations? Is burnout a threat to your well-being and productivity?
The truth is that we’re all prone to stress, pressure, and burnout. Understanding what they are and how they work helps us create a better, more satisfying lifestyle.
This course will help you define stress, pressure, and burnout, recognizing the unique ways they show up for you. You’ll be able to evaluate your work and lifestyle to identify opportunities for healing. You’ll also get valuable strategies to manage the effects of stress, pressure, and burnout. By the end of the course, you’ll have a clearer understanding of how these forces affect you—and what you can do about it.
The truth is that we’re all prone to stress, pressure, and burnout. Understanding what they are and how they work helps us create a better, more satisfying lifestyle.
This course will help you define stress, pressure, and burnout, recognizing the unique ways they show up for you. You’ll be able to evaluate your work and lifestyle to identify opportunities for healing. You’ll also get valuable strategies to manage the effects of stress, pressure, and burnout. By the end of the course, you’ll have a clearer understanding of how these forces affect you—and what you can do about it.
Impostor Syndrome: What It Is and How to Overcome It
Do you ever get a nagging feeling that you’re a fraud? A feeling like you don’t deserve your accomplishments, you’ll never be “good enough,” and it’s only a matter of time before people find out? That feeling, while isolating, is common. And it has a name: impostor syndrome.
Impostor syndrome is a type of chronic self-doubt that causes us to feel like we’re inadequate, despite evidence showing otherwise. The result is that we become our own worst enemy—selling ourselves short and hurting our workplace performance. So, what does it take to overcome impostor syndrome?
In this course, you’ll learn to define impostor syndrome and determine whether it’s something you’re experiencing. Then, you’ll learn how impostor syndrome holds you back as well as six strategies to face your insecurities head-on.
Impostor syndrome is a type of chronic self-doubt that causes us to feel like we’re inadequate, despite evidence showing otherwise. The result is that we become our own worst enemy—selling ourselves short and hurting our workplace performance. So, what does it take to overcome impostor syndrome?
In this course, you’ll learn to define impostor syndrome and determine whether it’s something you’re experiencing. Then, you’ll learn how impostor syndrome holds you back as well as six strategies to face your insecurities head-on.
Coping With Workplace Change
Change takes many shapes in the workplace. You might face project changes, shifting organizational goals, and job or team restructuring—to name a few. Regardless of what the change is, how does it make you feel? Excited? Anxious? Skeptical?
Most people feel at least a little unsettled by change. Change disrupts the status quo and forces us to try new things. Sometimes, we also have to navigate changes we don’t like or agree with—which can leave us feeling powerless, sad, or angry.
So, how can you make the transition as smooth as possible? In this course, you’ll explore five common reactions to change and identify your emotions. From there, you’ll learn four strategies to embrace change, roll with the punches, and focus on the things within your control. While you can’t always predict or prevent change, you can manage your response.
Most people feel at least a little unsettled by change. Change disrupts the status quo and forces us to try new things. Sometimes, we also have to navigate changes we don’t like or agree with—which can leave us feeling powerless, sad, or angry.
So, how can you make the transition as smooth as possible? In this course, you’ll explore five common reactions to change and identify your emotions. From there, you’ll learn four strategies to embrace change, roll with the punches, and focus on the things within your control. While you can’t always predict or prevent change, you can manage your response.
Good Stress? Embracing Eustress to Improve Your Life
The word “stress” has a bad rap. However, it isn’t always negative. The right type of stress—known as eustress—offers many benefits. In this course, you’ll learn what separates eustress from its damaging counterpart, distress. You’ll also gain strategies for increasing the good vs. bad stress in your life.
How to Create an Employee Wellness Program: A Step-by-Step Guide
Why is good employee health critical to your business, and how do you protect everyone’s mental, physical, and emotional well-being?
In this course, we’ll guide you through each step of the creation process to equip you with all the necessary tools for a successful employee wellness program. By the end, you’ll walk away with a solid grasp of the strategies behind a comprehensive approach to workplace well-being—and why they work.
In this course, we’ll guide you through each step of the creation process to equip you with all the necessary tools for a successful employee wellness program. By the end, you’ll walk away with a solid grasp of the strategies behind a comprehensive approach to workplace well-being—and why they work.
Optimizing Your Images for SEO
Companies place a lot of emphasis on editorial content, especially when it comes to search engine optimization (SEO). But words are only half the equation.
To capture attention and garner a reader’s trust, you also need images. And, if you’re not optimizing those images for the web, you’re missing out on a prime competitive advantage. In this course, you’ll learn what image optimization is and why it’s worth the effort. Then, you’ll get six must-know tips for taking your image optimization to the next level.
To capture attention and garner a reader’s trust, you also need images. And, if you’re not optimizing those images for the web, you’re missing out on a prime competitive advantage. In this course, you’ll learn what image optimization is and why it’s worth the effort. Then, you’ll get six must-know tips for taking your image optimization to the next level.
Search Engine Optimization
For the uninitiated, searching for things online might seem like magic. You type a few words in the search bar, click a button, and voila!—the answers to your questions are right at your fingertips. But why do certain webpages appear at the top of a results page? The answer is search engine optimization.
To start, search engine optimization (SEO) isn’t magic. It takes careful strategy. In this course, you’ll learn everything you need to know to get your business and content in front of as many eyes as possible by improving your search rankings and visibility. You’ll start with the basics, like keyword research and selection. Then, you’ll move on to more in-depth topics, such as technical optimization practices and how to optimize your content.
To start, search engine optimization (SEO) isn’t magic. It takes careful strategy. In this course, you’ll learn everything you need to know to get your business and content in front of as many eyes as possible by improving your search rankings and visibility. You’ll start with the basics, like keyword research and selection. Then, you’ll move on to more in-depth topics, such as technical optimization practices and how to optimize your content.
How to Protect Yourself Against Phishing Attacks
Reports of online scams and cyberattacks are on the rise, but most people don’t heed them until it’s too late. So, what steps can you take right away to avoid becoming another cautionary tale? One critical security measure is protecting yourself against phishing—when an attacker pretends to be a trusted contact or organization to gain access to personal information.
In this course, you’ll learn exactly what you’re dealing with in a phishing attack, as well as how to spot one. Most importantly, you’ll pick up immediately applicable tips to prevent theft and stop attackers in their tracks.
In this course, you’ll learn exactly what you’re dealing with in a phishing attack, as well as how to spot one. Most importantly, you’ll pick up immediately applicable tips to prevent theft and stop attackers in their tracks.
What Is Social Engineering?
Social engineering is the art of manipulation to steal information. Unlike cybercrimes that involve cracking complex algorithms, it relies on predictable human behavior to get victims to reveal information voluntarily.
This course provides an overview of how social engineers exploit human psychology to access sensitive information, as well as tips for spotting attacks. By becoming aware of these dangers, you’re less likely to fall victim to various forms of manipulation.
This course provides an overview of how social engineers exploit human psychology to access sensitive information, as well as tips for spotting attacks. By becoming aware of these dangers, you’re less likely to fall victim to various forms of manipulation.
Online Security Fundamentals
How do you keep your home safe? At the minimum, most people lock the doors when they leave. Others install motion-sensitive lights or security cameras. Some invest in alarm systems to protect against threats.
But safeguards aren't just for physical spaces. We store highly sensitive data online. Exposure of that data has a far-reaching impact, with consequences more devastating than losing valuables to a thief.
In this short course, you’ll learn strategies to protect yourself online and get tips to block incoming threats. Finally, you’ll review how to act fast to minimize damage if a security breach occurs.
But safeguards aren't just for physical spaces. We store highly sensitive data online. Exposure of that data has a far-reaching impact, with consequences more devastating than losing valuables to a thief.
In this short course, you’ll learn strategies to protect yourself online and get tips to block incoming threats. Finally, you’ll review how to act fast to minimize damage if a security breach occurs.
How to Protect Your Data
Modern-day theft scarcely resembles heists and burglaries of the past—it has evolved into the digital sphere, requiring us to learn new security practices alongside the old ones.
In this course, learn what constitutes confidential data, why it’s important to keep it safe, and essential security best practices that include both cyberspace and physical facilities.
In this course, learn what constitutes confidential data, why it’s important to keep it safe, and essential security best practices that include both cyberspace and physical facilities.
Eric Barker on Playing Well With Others
The only thing consistent about most relationship advice is its inconsistency. Should birds of a feather flock together, or do opposites attract? Should we hold out for love at first sight or not judge a book by its cover?
In Plays Well With Others: The Surprising Science Behind Why Everything You Know About Relationships Is (Mostly) Wrong, Eric Barker challenges readers to disregard this kind of vague, unhelpful advice. Instead, he advocates for examining data and research to draw solid conclusions. In this course, we’ll break down eight big ideas from Barker’s book, uncovering how to understand people better, improve friendships, reignite romance, and escape loneliness.
Steven Johnson on Farsighted Decisions
Most people think they’re fairly skilled at making big life decisions. But in his groundbreaking book, Farsighted: How We Make the Decisions That Matter the Most, science historian Steven Johnson argues that we’re not as good as we think.
Drawing insights from behavioral psychology, neuroscience, military strategy, and management theory, Johnson builds a compelling case for why typical decision-making processes are too narrow—and the benefits of a more full-spectrum approach.
In this course, you’ll learn to tackle complex, long-term decisions with conclusions from Johnson’s book—including how to map your options, predict outcomes, and consider your values before making final choices.
Drawing insights from behavioral psychology, neuroscience, military strategy, and management theory, Johnson builds a compelling case for why typical decision-making processes are too narrow—and the benefits of a more full-spectrum approach.
In this course, you’ll learn to tackle complex, long-term decisions with conclusions from Johnson’s book—including how to map your options, predict outcomes, and consider your values before making final choices.
Janelle Shane on the Realities of Artificial Intelligence
Research scientist and TED speaker Janelle Shane shares her insights on artificial intelligence (AI) in You Look Like a Thing and I Love You: How Artificial Intelligence Works and Why It’s Making the World a Weirder Place.
In this course, you’ll learn what AI is—and isn’t—and what its current limitations are. You’ll also discover how the collaboration between AI and human intelligence can lead to new, exciting innovations.
In this course, you’ll learn what AI is—and isn’t—and what its current limitations are. You’ll also discover how the collaboration between AI and human intelligence can lead to new, exciting innovations.
Paul Bloom on Finding Meaning and Pleasure Through Suffering
Renowned psychologist Paul Bloom explores why we’re drawn to difficult experiences in his latest book, The Sweet Spot: The Pleasures of Suffering and the Search for Meaning.
In this course, you’ll learn why a meaningful existence is about more than just increasing pleasure and avoiding pain. You’ll discover why seeking out the right kind of struggle and unpleasantness might be the key to a full and healthy life.
Daniel Coyle on the Secrets of Highly Successful Groups
Daniel Coyle, author of The Culture Code: The Secrets of Highly Successful Groups, shares the insights he gained after spending four years with some of the best teams in the world—including Pixar and SEAL Team Six—about creating a high-performing culture.
In this course, you’ll learn the three key principles behind every great culture: safety, vulnerability, and purpose. You’ll also hear real-life examples for each tip you gain, and learn how to identify the type of culture that’s right for you.
In this course, you’ll learn the three key principles behind every great culture: safety, vulnerability, and purpose. You’ll also hear real-life examples for each tip you gain, and learn how to identify the type of culture that’s right for you.
Shellye Archambeau on Being Unapologetically Ambitious
From Steve Jobs to Mark Zuckerberg, Silicon Valley’s tech companies are led primarily by well-connected white men. And while their achievements are certainly laudable, their homogeneity gives the impression that only a certain kind of person can succeed at high-powered innovation.
Shellye Archambeau is here to prove that impression wrong. In Unapologetically Ambitious: Take Risks, Break Barriers, and Create Success on Your Own Terms, Archambeau details how determination, patience, and meticulous planning allowed her to accomplish goals she first established as a driven teenager.
In this course, you’ll learn to go after what you want—no matter who you are or where you’re from—with techniques from Archambeau’s book. You’ll learn to confront impostor syndrome, prepare for opportunities, and develop self-assurance. We’ll tackle building a reputation, growing your network, and integrating your passions and responsibilities. Finally, you’ll learn to focus on what matters, practice self-care, find mentors, and advocate for what you want.
Shellye Archambeau is here to prove that impression wrong. In Unapologetically Ambitious: Take Risks, Break Barriers, and Create Success on Your Own Terms, Archambeau details how determination, patience, and meticulous planning allowed her to accomplish goals she first established as a driven teenager.
In this course, you’ll learn to go after what you want—no matter who you are or where you’re from—with techniques from Archambeau’s book. You’ll learn to confront impostor syndrome, prepare for opportunities, and develop self-assurance. We’ll tackle building a reputation, growing your network, and integrating your passions and responsibilities. Finally, you’ll learn to focus on what matters, practice self-care, find mentors, and advocate for what you want.
Elena Botelho on the Secrets to Career Success
In The CEO Next Door: The 4 Behaviors That Transform Ordinary People Into World-Class Leaders, Elena Botelho and co-author Kim Powell share the secrets of the world’s most successful business leaders—and how you can use those lessons to achieve in your own career.
In this course, you’ll uncover what it means to be a great CEO. First, you’ll learn the four behaviors that outstanding leaders use to drive themselves—and their organizations—forward. Next, you’ll explore three stages to becoming a CEO, plus strategies for accelerating your progress. Finally, you’ll discover common mistakes leaders make when building a team and how to avoid them.
In this course, you’ll uncover what it means to be a great CEO. First, you’ll learn the four behaviors that outstanding leaders use to drive themselves—and their organizations—forward. Next, you’ll explore three stages to becoming a CEO, plus strategies for accelerating your progress. Finally, you’ll discover common mistakes leaders make when building a team and how to avoid them.
Chip Heath on Making Numbers Count
According to Stanford Graduate School of Business Professor Chip Heath, only about half of us consider ourselves “numbers people.” But, Heath argues, numbers are essential for everyone to understand. That’s why Heath—and his coauthor, journalist Karla Starr—wrote Making Numbers Count: The Art and Science of Communicating Numbers.
In this course, Heath will guide you through tips and strategies for communicating numbers more effectively. He’ll also reveal some fascinating facts about how the human brain processes numbers.
In this course, Heath will guide you through tips and strategies for communicating numbers more effectively. He’ll also reveal some fascinating facts about how the human brain processes numbers.
Katy Milkman on How to Change for the Better
Behavioral scientist and professor Katy Milkman explores the inner workings of change in her book How to Change: The Science of Getting from Where You Are to Where You Want to Be.
In this course, you’ll learn about behavioral change and explore strategies you can use to achieve your own goals. You’ll also discover what keeps us from changing and how we can overcome these typical barriers to change.
In this course, you’ll learn about behavioral change and explore strategies you can use to achieve your own goals. You’ll also discover what keeps us from changing and how we can overcome these typical barriers to change.
Rutger Bregman Offers a Hopeful History of Humankind
In Humankind: A Hopeful History, renowned historian Rutger Bregman seeks to answer an age-old question: Are humans inherently good or bad?
Traversing the realms of psychology, history, politics, and archaeology (among other fields), Bregman concludes that, at our core, humans are decidedly good. In fact, Bregman argues, it is the very trait of friendliness that gives us an evolutionary advantage over other species.
The real problem Bregman identifies is civilization: Once we started to settle down, claim property, and live sedentary lifestyles, our health and happiness plummeted—as did our faith and trust in other people. Moreover, today’s news outlets further distort our views on the prevalence of human violence and cruelty.
So, how did the long-held belief that humans are essentially aggressive and selfish come to be? And how can we get back to our true nature? In this course, you’ll learn the answer to these questions while exploring scientific findings that support humanity’s “goodness.” You’ll then dismantle the entrenched beliefs that keep us from trusting one another and imagining a better future.
Traversing the realms of psychology, history, politics, and archaeology (among other fields), Bregman concludes that, at our core, humans are decidedly good. In fact, Bregman argues, it is the very trait of friendliness that gives us an evolutionary advantage over other species.
The real problem Bregman identifies is civilization: Once we started to settle down, claim property, and live sedentary lifestyles, our health and happiness plummeted—as did our faith and trust in other people. Moreover, today’s news outlets further distort our views on the prevalence of human violence and cruelty.
So, how did the long-held belief that humans are essentially aggressive and selfish come to be? And how can we get back to our true nature? In this course, you’ll learn the answer to these questions while exploring scientific findings that support humanity’s “goodness.” You’ll then dismantle the entrenched beliefs that keep us from trusting one another and imagining a better future.
David Epstein on Why Generalists Triumph in a Specialized World
Specialize early. Commit to a single path. That’s what many of us are told we must do to succeed in school, sports, or work. But bestselling author, acclaimed journalist, and renowned TED speaker David Epstein argues that this advice is just plain wrong—and in his book Range: Why Generalists Triumph in a Specialized World, he lays out the evidence.
In this course, you’ll learn why Epstein believes generalists have a competitive advantage over those who specialize early. First, you’ll find out why “head starts” are overrated, when switching careers is a smart idea, and how a breadth of skills and experiences uniquely prepares you for an increasingly “wicked world.” You’ll then explore how to broaden your range to boost cognitive flexibility and analogical thinking, allowing you to solve problems across fields. Finally, you’ll discover the benefits of ditching long-term plans or old tools to pick up something new.
In this course, you’ll learn why Epstein believes generalists have a competitive advantage over those who specialize early. First, you’ll find out why “head starts” are overrated, when switching careers is a smart idea, and how a breadth of skills and experiences uniquely prepares you for an increasingly “wicked world.” You’ll then explore how to broaden your range to boost cognitive flexibility and analogical thinking, allowing you to solve problems across fields. Finally, you’ll discover the benefits of ditching long-term plans or old tools to pick up something new.
Dr. Lisa Feldman Barrett With Seven and a Half Lessons About the Brain
The brain controls nearly everything you do. Whether sleeping, running, breathing, thinking, talking, or feeling—your brain calls the shots. But how much do you really know about it?
As a distinguished professor, psychologist, and neuroscientist, Dr. Lisa Feldman Barrett wrote Seven and a Half Lessons About the Brain to make the top findings in neuroscience more accessible to everyday audiences. Consider this your crash course on her book and the hidden workings of the brain. In it, you’ll explore mind-expanding answers to questions about human nature. For example: Why do we have a brain? How does it work? What separates the human brain from other species’ brains? And what factors impact our brain development and activity?
As a distinguished professor, psychologist, and neuroscientist, Dr. Lisa Feldman Barrett wrote Seven and a Half Lessons About the Brain to make the top findings in neuroscience more accessible to everyday audiences. Consider this your crash course on her book and the hidden workings of the brain. In it, you’ll explore mind-expanding answers to questions about human nature. For example: Why do we have a brain? How does it work? What separates the human brain from other species’ brains? And what factors impact our brain development and activity?
Shankar Vedantam on the Hidden Benefits of Delusion
What do Santa Claus, pregame rituals, and optimism have in common? They are all beneficial delusions.
Shankar Vedantam is the host and executive editor of the Hidden Brain podcast and radio show and author of the 2010 book of the same title. His new book, co-written with Bill Mesler, is Useful Delusions: The Power and Paradox of the Deceiving Brain. It poses the question, “Is self-deception or delusion always bad?” The short answer, according to the authors, is “No.”
In this course, Vedantam explores his observations on delusion from various perspectives and disciplines, including medicine, psychology, and economics. Self-deception does have benefits—in our relationships, the groups to which we belong, and even to our longevity.
Shankar Vedantam is the host and executive editor of the Hidden Brain podcast and radio show and author of the 2010 book of the same title. His new book, co-written with Bill Mesler, is Useful Delusions: The Power and Paradox of the Deceiving Brain. It poses the question, “Is self-deception or delusion always bad?” The short answer, according to the authors, is “No.”
In this course, Vedantam explores his observations on delusion from various perspectives and disciplines, including medicine, psychology, and economics. Self-deception does have benefits—in our relationships, the groups to which we belong, and even to our longevity.
Amanda Ripley on Why We Get Trapped in Conflict and How We Get Out
In High Conflict: Why We Get Trapped in Conflict and How We Get Out, investigative journalist Amanda Ripley chronicles the stories of people who were involved in high forms of conflict—and how they emerged from that chaos.
In this course, you’ll find out why some conflict keeps us from moving forward. You’ll also learn about the systems and people that thrive on unhealthy conflict. And you’ll discover techniques to avoid getting trapped.
In this course, you’ll find out why some conflict keeps us from moving forward. You’ll also learn about the systems and people that thrive on unhealthy conflict. And you’ll discover techniques to avoid getting trapped.
Bradley Staats on How to Stay Relevant, Reinvent Yourself, and Thrive
In a world of constant change and technological advancement, how can individuals and organizations adapt, innovate, and succeed?
This question is at the heart of the book, Never Stop Learning: How to Stay Relevant, Reinvent Yourself, and Thrive, written by UNC Business School professor Bradley Staats. In this course, you’ll learn about the psychological biases that trap us in old ways of thinking, along with tips to overcome them. You’ll also explore simple strategies to expand your skills, and become a more dynamic learner who excels in the modern world.
This question is at the heart of the book, Never Stop Learning: How to Stay Relevant, Reinvent Yourself, and Thrive, written by UNC Business School professor Bradley Staats. In this course, you’ll learn about the psychological biases that trap us in old ways of thinking, along with tips to overcome them. You’ll also explore simple strategies to expand your skills, and become a more dynamic learner who excels in the modern world.
Ayelet Fishbach on Getting It Done
Write a book. Run a 5K. Quit smoking. Institute family dinners. Start a hobby. Develop a new skill. No matter the goal, many of us start new projects or pursuits bright-eyed, bushy-tailed, and determined to make our dreams a reality.
Yet too often—as time goes on—our motivation dwindles. We get distracted or lose interest. The effort and sacrifice are too much. We give up our goals because we can’t sustain that inner fire or spark that incited us to pursue them in the first place.
What would you do or accomplish if you could stay motivated? Author and motivation scientist Ayelet Fishbach wants to help you achieve your greatest ambition in her book Get It Done: Surprising Lessons from the Science of Motivation. In this course, you’ll learn her proven methods for changing your circumstances and mindset to maximize self-motivation.
Yet too often—as time goes on—our motivation dwindles. We get distracted or lose interest. The effort and sacrifice are too much. We give up our goals because we can’t sustain that inner fire or spark that incited us to pursue them in the first place.
What would you do or accomplish if you could stay motivated? Author and motivation scientist Ayelet Fishbach wants to help you achieve your greatest ambition in her book Get It Done: Surprising Lessons from the Science of Motivation. In this course, you’ll learn her proven methods for changing your circumstances and mindset to maximize self-motivation.
Annie Murphy Paul on Thinking Outside the Brain
Life is complicated. Both at work and in our personal lives, we face daily dilemmas requiring complex, critical thought. We sit at our desks and wrack our brains for insight. “Think harder,” we tell ourselves. “Use your head. Focus.”
But renowned science writer Annie Murphy Paul argues for another, more inventive solution: thinking outside our heads. In her book The Extended Mind: The Power of Thinking Outside the Brain, she shares how a host of extra-neural resources can help us focus more effectively, comprehend more deeply, and create more imaginatively.
In this course, learn the reasoning behind Paul’s persuasive findings and discover practical strategies for improving your cognition with three outside-the-brain resources: your body, surroundings, and relationships.
But renowned science writer Annie Murphy Paul argues for another, more inventive solution: thinking outside our heads. In her book The Extended Mind: The Power of Thinking Outside the Brain, she shares how a host of extra-neural resources can help us focus more effectively, comprehend more deeply, and create more imaginatively.
In this course, learn the reasoning behind Paul’s persuasive findings and discover practical strategies for improving your cognition with three outside-the-brain resources: your body, surroundings, and relationships.
Wendy Wood on Good Habits, Bad Habits
Wendy Wood—the leading scientist on the nature of habit—provides the first scientifically grounded analysis of habit formation in Good Habits, Bad Habits: The Science of Making Positive Changes That Stick.
In this course, you'll uncover Wood's knowledge about the complex processes behind habits and dive into the three bases for habit formation: context, repetition, and reward. You'll gain a toolkit for how to break unwanted habits and create new, desired ones. And you'll learn how to form and stick with habits that work with you, not against you.
In this course, you'll uncover Wood's knowledge about the complex processes behind habits and dive into the three bases for habit formation: context, repetition, and reward. You'll gain a toolkit for how to break unwanted habits and create new, desired ones. And you'll learn how to form and stick with habits that work with you, not against you.
James Suzman on What Hunter-Gatherer Societies Teach Us About Work, Time, and Well-Being
In Work: A Deep History, from the Stone Age to the Age of Robots, author Dr. James Suzman challenges modern conceptions about work. He offers a stark comparison of our approach to work with that of the Ju/’hoansi, a hunter-gatherer society in southern Africa.
In this course, you’ll first uncover what work is, why we work, and the role of skills development in our success. Then, you’ll examine common misconceptions about competition, scarcity, and hierarchy. Finally, you’ll learn how agriculture, community, and prosperity influence our approach to work.
In this course, you’ll first uncover what work is, why we work, and the role of skills development in our success. Then, you’ll examine common misconceptions about competition, scarcity, and hierarchy. Finally, you’ll learn how agriculture, community, and prosperity influence our approach to work.
Henry Timms and Jeremy Heimans on Redefining Power in a Hyper-Connected World
Two visionary thinkers, Henry Timms and Jeremy Heimans, teamed up to explore the concept of power in the 21st century in New Power: How Power Works in Our Hyperconnected World—and How to Make It Work for You.
In this course, you’ll learn what Timms and Heimans mean by “new power” and how you can harness its principles to turn a strategy into a movement. You’ll explore what new power leadership looks like and how this concept is already creating significant social and economic change.
In this course, you’ll learn what Timms and Heimans mean by “new power” and how you can harness its principles to turn a strategy into a movement. You’ll explore what new power leadership looks like and how this concept is already creating significant social and economic change.
Dr. Ethan Kross on Harnessing the Chatter in Our Minds for Good
Humans have a unique capacity for introspection—looking inward and examining their thoughts and feelings. We use this power to imagine, remember, and reflect. But psychologist and neuroscientist Dr. Ethan Kross says there is a darker side to introspection. The founder of the Emotion and Self Control Laboratory at University of Michigan calls this negative thought spiral “chatter.”
In his book Chatter: The Voice in Our Head, Why It Matters, and How to Harness It, Kross explores how introspection can harm us. Engaging with our inner thoughts in times of distress can interfere with decision-making, undermine our performance, and negatively impact relationships.
Happily, with research-based tools, we can break free from harmful negative cycles. In this course, you’ll learn to lower the volume on the tyrannical inner critic and harness the true power of your inner voice.
In his book Chatter: The Voice in Our Head, Why It Matters, and How to Harness It, Kross explores how introspection can harm us. Engaging with our inner thoughts in times of distress can interfere with decision-making, undermine our performance, and negatively impact relationships.
Happily, with research-based tools, we can break free from harmful negative cycles. In this course, you’ll learn to lower the volume on the tyrannical inner critic and harness the true power of your inner voice.
Harnessing Emotions in the Workplace with Liz Fosslien and Mollie West Duffy
Liz Fosslien and Mollie West Duffy offer an engaging and insightful perspective on work-life balance in No Hard Feelings: The Secret Power of Embracing Emotions at Work.
In this course, you’ll gain a new perspective on the relationship between your personal life and your professional life. You’ll also explore different ways to create a healthier, more productive balance that improves your quality of life.
In this course, you’ll gain a new perspective on the relationship between your personal life and your professional life. You’ll also explore different ways to create a healthier, more productive balance that improves your quality of life.
Time to Find a New Job? Here’s How
Are you feeling stuck in your current job? Struggling to find motivation? Maybe you’re ready for advancement, but have gone as far as you can at your current company? If you answered yes to any of these questions, it may be a sign you’re ready to start looking for a new job.
This course walks you through the entire process from start to finish. You’ll learn more signs that it’s time to find a new job, how to conduct an effective job search, and how to know if remote work is right for you. You’ll also get a primer on writing a killer cover letter and resume to score that coveted interview. Then, you’ll explore tips and tricks for interview preparation and strategies for nailing even the most challenging interview questions.
This course walks you through the entire process from start to finish. You’ll learn more signs that it’s time to find a new job, how to conduct an effective job search, and how to know if remote work is right for you. You’ll also get a primer on writing a killer cover letter and resume to score that coveted interview. Then, you’ll explore tips and tricks for interview preparation and strategies for nailing even the most challenging interview questions.
Developing and Maintaining a Professional Network
Networking gets a lot of hype. Often described as the secret ingredient to driving your career, networking introduces you to coveted opportunities. It can give you a competitive edge in the workplace.
But what exactly is networking, and why is it worth the investment? Perhaps more importantly, how do you get started? In this course, we’ll unpack those answers. You’ll learn why networking is so powerful—and how to impress others as you nurture your web of professional contacts.
But what exactly is networking, and why is it worth the investment? Perhaps more importantly, how do you get started? In this course, we’ll unpack those answers. You’ll learn why networking is so powerful—and how to impress others as you nurture your web of professional contacts.
Master the Art of Verbal Communication
Whether talking, listening, or presenting—most of us are constantly communicating verbally at work. A vital skill, it’s also one we can continually improve.
In this course, you’ll learn how to make a great first impression and have an amazing conversation. Plus, you’ll get strategies to escape from the tight spots that sometimes constrain us when we communicate with others.
In this course, you’ll learn how to make a great first impression and have an amazing conversation. Plus, you’ll get strategies to escape from the tight spots that sometimes constrain us when we communicate with others.
When to Ask Your Boss for Help
Have you ever had to wrestle with whether to ask your boss for help? On the one hand, you don’t want to waste your boss’s time. On the other hand, some issues could benefit from your boss’s authority, expertise, or perspective.
This course will help you determine when to bring issues to your boss. In addition, you’ll learn the best ways to get the help you need when you do escalate an issue.
This course will help you determine when to bring issues to your boss. In addition, you’ll learn the best ways to get the help you need when you do escalate an issue.
Resolving Conflict with Coworkers
Getting along with coworkers can be tricky—but not impossible. This course guides you on how to work through conflict with coworkers to achieve positive outcomes. You’ll discover why workplace conflict can actually be a good thing, how to have a difficult conversation, and how to seek help when progress is at a standstill or you’re dealing with an abusive coworker.
Doing The Right Thing: A Guide to Good Business Ethics
Good ethics are good business. Yet sometimes we all struggle to do the right thing in the workplace. Maybe we feel stressed or overwhelmed, and the easier option becomes more attractive. We could also be afraid to speak up—or just unsure what the ethical decision would be.
In this course, you’ll learn what business ethics are and why they’re important. Then, you’ll get seven principles to guide your ethical behavior at work. Finally, you’ll explore a few of the most common ethical pitfalls in the workplace and how to avoid them.
In this course, you’ll learn what business ethics are and why they’re important. Then, you’ll get seven principles to guide your ethical behavior at work. Finally, you’ll explore a few of the most common ethical pitfalls in the workplace and how to avoid them.
Developing a Growth Mindset
Developing a growth mindset allows individuals and companies to realize their potential, increase resilience, and achieve success. A growth mindset can unlock your capacity to learn, grow, and thrive—regardless of your current abilities or skill level.
In this course, you’ll first learn about the differences between a fixed mindset versus a growth mindset. You’ll then explore how a growth mindset can benefit you and your team. Finally, uncover specific strategies to develop a growth mindset—and expand your possibilities.
In this course, you’ll first learn about the differences between a fixed mindset versus a growth mindset. You’ll then explore how a growth mindset can benefit you and your team. Finally, uncover specific strategies to develop a growth mindset—and expand your possibilities.
Driving Your Career
We want you to be happy with your career path and understand what’s next and how to get there.
To make sure you’re heading in the right direction, this course gives you the tools and training you need to drive your professional development. You’ll learn how to conduct a self-assessment, choose a path that best aligns with your needs, and explore various career moves and growth opportunities. Then, you’ll learn how to set attainable career goals, create a specialized plan, and put that plan into action with your manager.
You’re unique in what drives you. And, in this course, you’ll learn how to embrace that individuality—carving out a career path that supports your personal happiness and success.
To make sure you’re heading in the right direction, this course gives you the tools and training you need to drive your professional development. You’ll learn how to conduct a self-assessment, choose a path that best aligns with your needs, and explore various career moves and growth opportunities. Then, you’ll learn how to set attainable career goals, create a specialized plan, and put that plan into action with your manager.
You’re unique in what drives you. And, in this course, you’ll learn how to embrace that individuality—carving out a career path that supports your personal happiness and success.
Write Like a Boss
Have you ever emailed a coworker and gotten a confused reply? Have you filed a great report only to have your boss complain it was riddled with spelling and punctuation errors? Did a client misunderstand a letter you sent?
If any of these situations sound familiar, you’re not alone. It’s easy to fall into common writing traps like confusing language, grammar mishaps, and poor structure. Anyone can improve their writing—but even the best writers need practice.
In this course, you’ll learn some tricks and techniques to improve your writing, avoid common mistakes, structure your message, and target communication to your audience.
If any of these situations sound familiar, you’re not alone. It’s easy to fall into common writing traps like confusing language, grammar mishaps, and poor structure. Anyone can improve their writing—but even the best writers need practice.
In this course, you’ll learn some tricks and techniques to improve your writing, avoid common mistakes, structure your message, and target communication to your audience.
Getting Started With Project Management
Project management is essential to virtually every field—and it requires expert organizational, relationship-building, and strategic-thinking skills.
In this course, you’ll explore the fundamentals of project management, including what a project manager does, what skills are necessary to the role, and how to optimize a team’s potential. You’ll also learn how to develop plans for a successful project and what you should do once the project is complete. By the end of the course, you’ll understand how to get started with project management.
In this course, you’ll explore the fundamentals of project management, including what a project manager does, what skills are necessary to the role, and how to optimize a team’s potential. You’ll also learn how to develop plans for a successful project and what you should do once the project is complete. By the end of the course, you’ll understand how to get started with project management.
Guide to Negotiation and Persuasion
“Influencers” make a name for themselves because they can make others change or take action. Whether in a boardroom or on a social media platform, people who can influence others possess one or both of these skills: persuasion and negotiation.
In this course, we’ll review the differences, competencies, and use cases for persuasion and negotiation. You’ll also learn common types and tactics. Finally, we’ll look at common mistakes to avoid when trying to influence others, and learn five steps critical to improving your negotiation and persuasion skills.
In this course, we’ll review the differences, competencies, and use cases for persuasion and negotiation. You’ll also learn common types and tactics. Finally, we’ll look at common mistakes to avoid when trying to influence others, and learn five steps critical to improving your negotiation and persuasion skills.
Change Management Fundamentals
Gain a strong foundational understanding of change management.
While change initiatives may be necessary, they’re not easy. Thankfully, understanding how best to manage change can help smooth out the rough spots. In this course, you’ll learn to do just that by mastering the basics of change management.
First, we’ll define change management, examine the types of organizational change, and uncover best practices for change management. Then, we’ll explore change management models, concentrating on how to overcome common barriers to change.
While change initiatives may be necessary, they’re not easy. Thankfully, understanding how best to manage change can help smooth out the rough spots. In this course, you’ll learn to do just that by mastering the basics of change management.
First, we’ll define change management, examine the types of organizational change, and uncover best practices for change management. Then, we’ll explore change management models, concentrating on how to overcome common barriers to change.
How to Be an Ethical Leader
Taking on a leadership role means more than executing smart business decisions—you also need to model ethical practices that create long-term value and sustainability. So, how do you lead with ethics at the forefront?
In this course, you’ll learn why ethics matter in business and how to create a conscientious culture. Then you’ll get practical tips to help you guide and interact with employees ethically.
In this course, you’ll learn why ethics matter in business and how to create a conscientious culture. Then you’ll get practical tips to help you guide and interact with employees ethically.
How Great Leaders Solve Problems
Leaders wear many hats in the workplace—coach, facilitator, and strategist are just a few. But when it comes to meeting goals and objectives, problem-solver is one of their most important roles.
As problem-solvers, effective leaders take proactive measures to avoid issues, address them when they arise, and keep their teams moving forward. A good leader possesses strong problem-solving skills, but a great leader also develops these skills in employees. They also foster a work environment that elicits creative solutions from their teams.
So, what skills and strategies do effective leaders employ when facing workplace problems? In this course, you’ll learn the fundamentals of problem prevention, detection, and resolution. You’ll also learn how to solve problems more effectively as a team by communicating effectively, facilitating creative brainstorming, and removing barriers.
As problem-solvers, effective leaders take proactive measures to avoid issues, address them when they arise, and keep their teams moving forward. A good leader possesses strong problem-solving skills, but a great leader also develops these skills in employees. They also foster a work environment that elicits creative solutions from their teams.
So, what skills and strategies do effective leaders employ when facing workplace problems? In this course, you’ll learn the fundamentals of problem prevention, detection, and resolution. You’ll also learn how to solve problems more effectively as a team by communicating effectively, facilitating creative brainstorming, and removing barriers.
A Manager's Guide to Resolving Team Conflict
You’d love for your employees to always get along. But the reality is that disagreements happen when you bring together people with different personalities, opinions, and values. As a manager, you need to keep an eye on potential conflicts between employees and help them resolve issues effectively. Otherwise, your team’s morale, productivity, and communication may take a hit.
In this course, you’ll learn why conflict happens, common ways people react to conflict, and how to turn workplace disagreements into opportunities for constructive dialogue, change, and new understanding.
In this course, you’ll learn why conflict happens, common ways people react to conflict, and how to turn workplace disagreements into opportunities for constructive dialogue, change, and new understanding.
Transitioning to Remote Work
More and more companies are turning to remote work during the COVID-19 pandemic. However, few are prepared for the transition. Spinning up a remote workforce takes more than dispensing laptops—it takes careful planning and oversight.
In this course, we’ll walk you through the essentials of transitioning to remote work, including key guidance for managers and employees.
In this course, we’ll walk you through the essentials of transitioning to remote work, including key guidance for managers and employees.
Crisis Management
The phone rings. An explosion has ripped through one of your manufacturing plants. Two people have been killed, and a dozen others are injured. The media have picked up the story, and reporters are already on site.
So, what do you do? How do you respond? How will you move to minimize the damage and take control of the situation? How do you lead others through a crisis—and land on your feet?
This course will help. You'll learn to prepare for, and potentially prevent, crises before they occur. And, if disaster does strike, you'll get tools to help you respond and recover.
So, what do you do? How do you respond? How will you move to minimize the damage and take control of the situation? How do you lead others through a crisis—and land on your feet?
This course will help. You'll learn to prepare for, and potentially prevent, crises before they occur. And, if disaster does strike, you'll get tools to help you respond and recover.
Leading with Emotional Intelligence
Can you identify your emotions and understand why they’re happening? What about the emotions of others? Are you skilled at spotting and responding to their cues?
Those with high emotional intelligence readily recognize their feelings, manage their reactions, and build positive interactions with others. A skill that leads to success inside and outside the office, emotional intelligence is well worth refining.
In this course, you’ll first unpack what emotional intelligence is. Then you’ll learn to boost your emotional intelligence skills by strengthening your personal and social competence.
Those with high emotional intelligence readily recognize their feelings, manage their reactions, and build positive interactions with others. A skill that leads to success inside and outside the office, emotional intelligence is well worth refining.
In this course, you’ll first unpack what emotional intelligence is. Then you’ll learn to boost your emotional intelligence skills by strengthening your personal and social competence.
Develop a Thriving Team
Your team is your greatest asset, and as a manager, you’re responsible for their success—yet the roadmap to achievement is often murky.
In this course, you’ll learn how to talk to employees about their values and goals, identify gaps in your team’s skills, and training techniques for different types of employees. You’ll also review meeting and coaching methods to develop your employees.
These lessons will help you become a partner and successful facilitator in your team’s career development—and help you thrive—together.
In this course, you’ll learn how to talk to employees about their values and goals, identify gaps in your team’s skills, and training techniques for different types of employees. You’ll also review meeting and coaching methods to develop your employees.
These lessons will help you become a partner and successful facilitator in your team’s career development—and help you thrive—together.
Motivating Your Team
What is motivation? It’s what makes you spring out of bed in the morning or smile when you see who’s calling. It makes you willing to put in a long day to close that sale. In short, motivation is the reason you do what you do.
Motivation comes from internal and external forces—and those forces are unique to every person. But why should managers learn about motivation? For starters, motivated employees are more productive, happier at work, and stick around longer.
So, how can managers motivate employees? In this course, you’ll review types of motivation. You’ll also understand the unique forces that motivate individuals—and use that knowledge to everyone’s advantage.
Motivation comes from internal and external forces—and those forces are unique to every person. But why should managers learn about motivation? For starters, motivated employees are more productive, happier at work, and stick around longer.
So, how can managers motivate employees? In this course, you’ll review types of motivation. You’ll also understand the unique forces that motivate individuals—and use that knowledge to everyone’s advantage.
A Guide to Managing Remote Teams
You’ve managed teams before—but never in a remote environment. What can you do to set your employees—and yourself—up for success? Will your go-to strategies be as effective?
This course helps managers transition from in-person to virtual workspaces. Overhaul your management toolkit with targeted techniques for hiring, increasing accountability, improving communication, and keeping remote workers connected.
This course helps managers transition from in-person to virtual workspaces. Overhaul your management toolkit with targeted techniques for hiring, increasing accountability, improving communication, and keeping remote workers connected.
A Guide to Effective Meetings
Unnecessary and unproductive meetings waste significant time in the workplace. Yet we all rely on meetings to communicate and collaborate with our teams, coworkers, and clients regularly.
This course provides a guide to effective meetings—from both the meeting facilitator’s and participant’s perspective.
As a meeting facilitator, you’ll learn about your role and responsibilities, including how to create a meeting agenda, encourage equal participation, keep a meeting on topic, and build consensus or manage conflict in meetings. As a meeting participant, you’ll learn how to speak up in meetings, voice disagreement respectfully, and be a model attendee.
This course provides a guide to effective meetings—from both the meeting facilitator’s and participant’s perspective.
As a meeting facilitator, you’ll learn about your role and responsibilities, including how to create a meeting agenda, encourage equal participation, keep a meeting on topic, and build consensus or manage conflict in meetings. As a meeting participant, you’ll learn how to speak up in meetings, voice disagreement respectfully, and be a model attendee.
Leading Through Difficult Times
Data breaches, natural disasters, and workplace violence are just a few of the risks businesses face. Crises like these can throw a company into chaos, threaten public and employee safety, and more. While predicting a crisis is nearly impossible, you can take steps to prepare for, mitigate, and navigate the most likely risks.
In this course, you'll learn how to lead through difficult times using crisis management. You'll get an in-depth look at each stage of crisis management, including the critical steps you should take before, during, and after a crisis.
In this course, you'll learn how to lead through difficult times using crisis management. You'll get an in-depth look at each stage of crisis management, including the critical steps you should take before, during, and after a crisis.
Communicating Change
If you’ve ever been part of an organization in flux, you probably know instinctively that communication can make or break a given transition. But did you know that “change communication” is a defined process that leaders can use to ease the way through a transformation?
In this course, you’ll find out what change communication entails—discovering its basic principles and learning how to put together a communication strategy. Then, you’ll get tips for cultivating better employee buy-in so that all employees are on board as your business takes the next step in its evolution.
In this course, you’ll find out what change communication entails—discovering its basic principles and learning how to put together a communication strategy. Then, you’ll get tips for cultivating better employee buy-in so that all employees are on board as your business takes the next step in its evolution.
Becoming the Boss: A Guide for New Managers
As a first-time manager, you likely feel a mixture of excitement and apprehension about your new role. What changes should you expect? How can you build rapport and make a good first impression with your new team? And above all, how can you become an effective boss?
This guide will help you transition seamlessly from employee to manager. First, you’ll learn about your new responsibilities and key differences between employee and manager roles. You’ll then explore the first steps every new manager should take, followed by some top tips to help you thrive. Finally, you’ll examine a few common challenges new managers face and how to overcome them.
This guide will help you transition seamlessly from employee to manager. First, you’ll learn about your new responsibilities and key differences between employee and manager roles. You’ll then explore the first steps every new manager should take, followed by some top tips to help you thrive. Finally, you’ll examine a few common challenges new managers face and how to overcome them.
Change Management Models: Advanced Application
Change is inevitable. Still, that doesn’t make it any easier to implement. What can make it easier is a change management model. A proven model can guide you—helping your organization decide what needs changing, how to do it, and how to anticipate and respond to heightened emotional reactions.
In this course, you’ll learn what a change management model is and how popular models help companies streamline the change process. Then, we’ll dive into the details, exploring five popular models and how they work.
In this course, you’ll learn what a change management model is and how popular models help companies streamline the change process. Then, we’ll dive into the details, exploring five popular models and how they work.
A Guide to Workplace Integrity
What does it mean to have integrity? And what role does it play in career advancement and job satisfaction?
These questions make up the heart of this course on workplace integrity. In it, you’ll consider the benefits and challenges of maintaining integrity when making difficult workplace decisions. You’ll learn about the three forms of workplace integrity and see real-world examples of it in action. You’ll also uncover four steps to align your values and actions and become a professional that others trust, admire, and respect.
These questions make up the heart of this course on workplace integrity. In it, you’ll consider the benefits and challenges of maintaining integrity when making difficult workplace decisions. You’ll learn about the three forms of workplace integrity and see real-world examples of it in action. You’ll also uncover four steps to align your values and actions and become a professional that others trust, admire, and respect.
6 Tips for Successful Peer-to-Peer Training
Peer training is a win-win. New employees learn from someone who knows the position inside and out, while existing employees develop mentoring skills and deepen their understanding of their own role.
Do you think you might be ready to take on an exciting challenge and share what you know with a new team member? If so, this course is for you. You’ll get the real-world tips and practice you need to knock peer training out of the park.
Do you think you might be ready to take on an exciting challenge and share what you know with a new team member? If so, this course is for you. You’ll get the real-world tips and practice you need to knock peer training out of the park.
Getting Started in Human Resources
Human resources (HR) professionals support the people who make a business thrive and grow. But what does their work look like on a daily basis, and why is it so critical?
In this course, you’ll learn about the five functions that form the basis of an HR operation, gaining a solid understanding of how HR professionals remain at the center of an organization by serving its people. Then, you’ll secure strong foundational knowledge that will help you empower others.
In this course, you’ll learn about the five functions that form the basis of an HR operation, gaining a solid understanding of how HR professionals remain at the center of an organization by serving its people. Then, you’ll secure strong foundational knowledge that will help you empower others.
How to Attract and Retain Top Talent
A business is only as good as the people who work there. So how do you make sure you find and keep the best people? In this course, you’ll learn all the stages of talent management—from recruiting to transition. You’ll also discover ways to connect and develop relationships that benefit both the business and the talent you hire.
Mastering Competency-Based Interviews
In our Competency-Based Interviewing course, you will learn how to effectively employ this technique to identify top talent and make informed hiring decisions. Through comprehensive modules, you'll discover how to identify required competencies, craft targeted questions, and assess candidate responses that can predict their potential contributions to your organization. Join us to elevate your interviewing skills and build a high-performing team that drives organizational success.
Learning objectives:
- Define competency-based interviewing and its benefits for talent selection.
- Identify the key components of a competency-based interview framework.
- Understand how to determine the required competencies for a specific job role.
- Craft targeted behavioral interview questions that assess specific competencies.
- Conduct effective competency-based interviews using appropriate questioning techniques.
- Apply a structured and objective approach to candidate assessment.
- Recognize the importance of active listening in interviews
Skip course categories